Well, The Sun readers are. Readers can expect to find an astonishing 5g of exclusives, 3g of humour mixed with 2g of controversy in just one serving of the paper.

Positioning the paper as the best way to start your day, we created The Sun’s very own cereal pack.

Replacing the existing discount voucher mailing, the pack goes out to readers of rival publications. And reminiscent of the days of free gifts, they’ll find a key ring holding 10 weeks’ worth of discount vouchers for The Sun inside.

So get the kettle on, make a brew and start the day as you mean to go on.