#Work #Play #People #Facts #Clients
60 Great Portland Street, London W1W 7RT.
For new business enquiries please contact Suzy Ray our Marketing Director suzy.ray@andrewsaldridge.com or call 020 3128 6278
For general enquiries
enquiries@andrewsaldridge.com
or call 020 3128 6200
Partners Andrews Aldridge is a trading division of Engine Partners UK LLP, a limited liability partnership. Registered in England & Wales No. OC365812. Registered office 60 Great Portland Street, London W1W 7RT, United Kingdom. List of members' names open for inspection at registered office.
Our Goat
Ollie & Anna, our most recent Foot In The Door placement team, have left us with something special to remember them by – our first agency pet. To see the Partners Andrews Aldridge Goat, click on the link below. Many thanks guys, we promise to take great care of the newest member of the family. http://bit.ly/16ct4q1
Badged up and ready to go
My mission:
To explore strange new worlds, to seek out new life and new civilizations, to boldly go check out what’s hot at #SXSW2013
I’ll be sharing everything I see on http://pinterest.com/andrewsaldridge/dan-sxsw2013/
I apologise now.
@dannorthover
SONGS FOR SKEW-WHIFF LOVERS
It’s February 14th, so the music fans here at Partners have got together to make an hour-long Skew-whiff Valentine’s Spotify playlist, especially for you. Spoiler Alert: There’s no Luther Vandross.
IS YOUR FAVOURITE ON OUR PINTEREST ADVENT PLAYLIST?
Day 24 of our Pinterest Advent Playlist and for Christmas Eve, it’s Bowie and Bing around the old joanna. http://bit.ly/YM5srl
FIVE LESSONS FROM SPENDING THREE DAYS IN A WINDOWLESS ROOM
BY CHRIS KING
This month, me (Chris, Creative) and Emily (Planner) took part in Engine Garage - an intense innovation training course, where we worked in cross-Engine teams on spec client briefs.
As well as being totally brilliant, it was gruelling. It was testing. And it involved spending three days, hard at work in a windowless room (albeit one with a minibar, couches and catering).
But, you know, no pain, no gain – and in just 72 hours, each team had gone from rough client brief to finished pitch presentation. Now that we’ve emerged back into the daylight, we thought we’d share the top five things we learned from the experience. So:
Death to the silo! – Our teams were made up of planners, PR people, digital natives, consultants and traditional ad-landers, with a mix of junior to senior. But instead of separating out into our silos, we all just got stuck in. The result wasn’t an unfocused, rag-tag bunch of jack-of-all-traders. No. We were an inclusive, cohesive team that cross-pollinated our skills, knuckled down and did what, as it turns out, we all do best: solve problems.
Pretend it’s 1982 – It’s hard, but forget you ever had a phone and pretend email hasn’t been invented. Just switch off and focus. Sure, it sounds a bit hippy – perhaps, if you’re client-facing, a tiny bit unprofessional. But when we took away those distractions, we packed about two weeks’ worth of work into just three days. Which, in anyone’s book, is just plain smart.
Don’t compete, collaborate – Every day, all the different groups came together to share their thinking. But instead of trying to outdo each other, we helped one another instead. Competition, winning and being the best are the markers of success in our industry though, so that didn’t come easy. But when you’re surrounded by people wanting you to succeed (instead of secretly hoping you’ll fall on your face), guess what? You succeed! And it’s fun!
It’s good to share – No matter how brilliant an idea is, if you stare at it long enough, you’ll convince yourself it’s a bad one. This is especially true in windowless rooms. So if you love an idea, then shortly afterwards find yourself making mental lists of why it’ll never work, stop. Now! And go show it to someone else.
Get over yourself – On our first day, we were greeted by a set of laminated ‘idea generation’ cards. You know the ones - how a problem is like minestrone soup, and how the brand is like a comfy sofa. Which we instantly thought were totally lame, but we had a go with them anyway. And you know what, they really, really worked. They took us to places we’d never have got to otherwise, and they made brainstorming easy too. So next time you see a laminated card, look past the clip art and go for it!
So that’s our top five – and you didn’t have to set foot in a windowless room to learn them. The proof is in the pudding though, and we’ll be doing the client presentations in the next couple of weeks. So fingers crossed!
PARTNERS AT THE BIG AWARDS
With two finalists for Rolls-Royce Rankin and one for DeLoot London, Partners arrived at the Campaign Big Awards ready to trouble the judges. And even though we left empty-handed, the work more than held its own against some tough competition.
PARTNERS WIN MULTI-MILLION POUND INTEGRATED CAMPAIGN
The Amira Group, India’s largest privately held rice company, has appointed Partners Andrews Aldridge to support the brand’s ambitious global expansion plans.
Partners will lead the creative activity, working closely with Engine Strategy and PR agency Mischief. The campaign will break at the beginning of next year, and will include TV, press, online, PR, social media and in-store work.
TRACKER
TRACKER are market leaders in stolen vehicle recovery and are the generic term for such devices. We were engaged by TRACKER in 2012 to help them reach out to consumers and the trade to grow their market share. Our work with Tracker encompasses brand strategy, press, radio, online, social as well as trade activation. We’re excited to be creating new work that will re engage with consumers, and trade customers, bringing personality and standout to a trusted brand.
AMIRA
Amira, the leading Indian rice company established in 1915, is making preparations for its UK brand launch in mid 2013. Partners were appointed in 2012 as their global creative agency. Our work will cover all aspects of consumer and trade communications, including TV, press, digital, PR, and social. There is a clear vision and aspiration for Amira to become the leading global rice brand worldwide. Our work aims not to compete with other rice brands, but to create a new product category.
PAUL VALLOIS
Managing Partner
Starting his career in business development Paul has worked for direct, integrated and digital agencies winning and managing clients on a local and international basis. A passion for bestpractice has seen him work with the IPA and ISBA trade bodies to help introduce new and more dynamic pitching models for the industry. Paul joins from CMW where he was Business Development Director.
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