#Work #Play #People #Facts #Clients
60 Great Portland Street, London W1W 7RT.
For new business enquiries please contact Suzy Ray our Marketing Director suzy.ray@andrewsaldridge.com or call 020 3128 6278
For general enquiries
enquiries@andrewsaldridge.com
or call 020 3128 6200
Partners Andrews Aldridge is a trading division of Engine Partners UK LLP, a limited liability partnership. Registered in England & Wales No. OC365812. Registered office 60 Great Portland Street, London W1W 7RT, United Kingdom. List of members' names open for inspection at registered office.
MASTER YOUR SENSES
The Glenlivet Alpha is a whisky like none that’s gone before. As the first ever dram the distillery’s released without any tasting notes, your sense of smell, taste, sight and feel hold the key to discovering its flavours.
Only 3500 bottles will ever be released worldwide though, so to let all single malt fans unlock its secrets, we teamed up with interactive artists Greyworld to create a set of online challenges. Each one lets you put one of your senses to the test and learn a little more about the whisky’s provenance. Are you up for the challenge? Check out the Alpha Facebook tab https://www.facebook.com/theglenlivet/app_406821989412224
We have partnered with some FABulous special friends to try and raise £1m for Breast Cancer Care.
Take one FAB1 registration plate, one pink Rolls-Royce Ghost Extended Wheelbase, five celebrities and a bunch of friends at Partners and what do you get? #FAB1Million
Chris Evans has recreated FAB1, the car made famous by Lady Penelope in Thunderbirds and has brought it to a new generation by making it available for hire with all proceeds going to Breast Cancer Care.
The #FAB1Million campaign will be launched on Thursday with Chris Evans and his friends; Gary Barlow, James May and Prof. Brian Cox undertaking the legendary drive from Land’s End to John O’Groats in FAB1 in one day.
Friends of Partners and Breast Cancer Care can take part by texting FAB to 83222 for @BCCare. Every time the total of donations reach £7500, a lucky winner will be drawn who will win the FAB1 car for a day. Entry costs 50p + £5 donation T&Cs: www.fab1million.co.uk
BEAUTIFULLY DESIGNED ON THE OUTSIDE. INTELLIGENTLY DESIGNED ON THE INSIDE.
The new BMW 3 Series Gran Turismo is a car that certainly demands a closer look. And with its arrival imminent, BMW wanted to stir up an interest. So we created a mailing that did just that.
Like the car, the pack embodies all the style, elegance and panache you would expect. But look inside and you’ll realise there is more to it than meets the eye.
Open it out and inside you are met by a stunning panoramic shot of the car’s remarkably spacious interior. And with an impressive array of ingenious design features to boast about, it’s probably just as well that the pack spans from one arm to the other!
Celebrating business success with Santander
We’ve just launched a new campaign for Santander Business Banking; one that challenges all the economic doom and gloom in the media by celebrating the UK’s vibrant, entrepreneurial business community.
To make it, we travelled all over the country, speaking to Santander’s customers about their dreams for their businesses, and how Santander’s helping make them a reality.
The customers then starred in press and digital ads, and their stories were brought to life in a lovely set of online films – so other UK business people could see the difference Santander makes, and be inspired too. http://www.youtube.com/SantanderUKCB
Wraith
And the world stood still
72 hours
100 digital SLR cameras
The longest purpose built rig in Europe
2 wind machines
80 crew members
Two top secret locations
A BAFTA award winning sound director
A world class automotive film director
A couture dress
Over £250,000 worth of diamonds (with minder)
One Wraith
That’s what it took to make the world stand still.
This stunning integrated campaign celebrates the most dramatic and powerful Rolls-Royce ever produced. The car will be launched at Geneva featuring the largest timeslice sequence ever seen on a commercial project in Europe. Online the film is interactive and in effect becomes a micro site featuring film content and interviews. Follow up communications include direct mail, email and brochures.
You can see the interactive film, key features and teaser campaign for the most powerful Rolls-Royce in history at www.rolls-roycemotorcars.com
Dual Dedication at Twickenham
There’s just two months to go to the biggest party in the UK rugby calendar, the Marriott London Sevens and our TV ad promoting the event went live this weekend, airing on Sky and ITV. The ad compares the dedication of an England Sevens player, Dan Norton with a fan creating his elephant fancy dress costume for the event. It is shot in a style reminiscent of 80’s sports action films, with a soundtrack to match!
REUNITED BY TRACKER
In 2012, 95,681 cars were stolen. Of cars fitted with Tracker Stolen Vehicle Recovery units (SVRs), 95% were reunited with their owners, 86% within the first 24 hours.
Our new campaign for Tracker brings to life the true stories of people being reunited with their cars, and celebrates Tracker’s unique technology and partnership with the nation’s police that make it so brilliant.
The campaign features six full-page press executions plus a cover wrap and advertorial feature in the FT Weekend Magazine and Sunday Times Driving section. The campaign runs online through a partnership with Haymarket and Pistonheads.com.
NIGHT MEETS DAY IN OUR NEW CAMPAIGN FOR MARRIOTT
There’s only one thing a golfer loves more than a round of golf, and that’s two rounds of golf. Our new campaign promoting group stays at Marriott’s Hotel & Country Clubs showed how, you can become an overnight golf legend among your group, by playing one of their Championship courses twice in two days.
The campaign which included online, social, press, and DM, used the same distinctive visual device throughout the campaign, featuring the beautiful Marriott golf course at Dalmahoy, with a night time sky and headlines written in luminous type.
SEE AND HEAR THE NAME OF THE NEWEST ROLLS-ROYCE MOTOR CAR
We have worked with Rolls-Royce Motor Cars to produce an innovative binaural experience which reveals the shape of their new car and the name. Visit www.rolls-roycemotorcars.com to try. Don’t forget your headphones!
MERRY MATCHING
It’s that time of year again where we indulge in curious festive food, relax with a wee dram of whisky and spend way too much time on Facebook.
So what could be better than taking part in our new Merry Matching Facebook campaign for The Glenlivet. It’s the perfect way to discover what festive foods go with your favourite type of whisky and make some suggestions of your own.
Enjoy - https://www.facebook.com/theglenlivetsinglemaltwhisky/app_571961029483903
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