WELCOME TO #PROVOCATIVE IDEAS

"Provocative is not the norm. Provocative is not traditional. Provocative is fresh, it’s..."

Thu, 16 May 2013 10:22:17 +0100

“Provocative is not the norm.
Provocative is not traditional.
Provocative is fresh, it’s different.
It shows familiar things in a shocking new light.
We believe in the power of provocative ideas. Do you?”

- More about Partners http://bit.ly/KrnS43

MASTER YOUR SENSES The Glenlivet Alpha is a whisky like none...

Thu, 16 May 2013 10:17:00 +0100

MASTER YOUR SENSES

The Glenlivet Alpha is a whisky like none that’s gone before. As the first ever dram the distillery’s released without any tasting notes, your sense of smell, taste, sight and feel hold the key to discovering its flavours.

Only 3500 bottles will ever be released worldwide though, so to let all single malt fans unlock its secrets, we teamed up with interactive artists Greyworld to create a set of online challenges. Each one lets you put one of your senses to the test and learn a little more about the whisky’s provenance. Are you up for the challenge? Check out the Alpha Facebook tab https://www.facebook.com/theglenlivet/app_406821989412224

We have partnered with some FABulous special friends to try and...

Wed, 15 May 2013 14:29:00 +0100

We have partnered with some FABulous special friends to try and raise £1m for Breast Cancer Care.

Take one FAB1 registration plate, one pink Rolls-Royce Ghost Extended Wheelbase, five celebrities and a bunch of friends at Partners and what do you get? #FAB1Million

Chris Evans has recreated FAB1, the car made famous by Lady Penelope in Thunderbirds and has brought it to a new generation by making it available for hire with all proceeds going to Breast Cancer Care.

The #FAB1Million campaign will be launched on Thursday with Chris Evans and his friends; Gary Barlow, James May and Prof. Brian Cox undertaking the legendary drive from Land’s End to John O’Groats in FAB1 in one day.

Friends of Partners and Breast Cancer Care can take part by texting FAB to 83222 for @BCCare. Every time the total of donations reach £7500, a lucky winner will be drawn who will win the FAB1 car for a day. Entry costs 50p + £5 donation T&Cs: www.fab1million.co.uk

http://www.facebook.com/photo.php?v=126487520877112

BEAUTIFULLY DESIGNED ON THE OUTSIDE. INTELLIGENTLY DESIGNED ON...

Tue, 14 May 2013 15:36:00 +0100

BEAUTIFULLY DESIGNED ON THE OUTSIDE. INTELLIGENTLY DESIGNED ON THE INSIDE.

The new BMW 3 Series Gran Turismo is a car that certainly demands a closer look. And with its arrival imminent, BMW wanted to stir up an interest. So we created a mailing that did just that.

Like the car, the pack embodies all the style, elegance and panache you would expect. But look inside and you’ll realise there is more to it than meets the eye.

Open it out and inside you are met by a stunning panoramic shot of the car’s remarkably spacious interior. And with an impressive array of ingenious design features to boast about, it’s probably just as well that the pack spans from one arm to the other!

Celebrating business success with SantanderWe’ve just launched a...

Sun, 14 Apr 2013 15:08:00 +0100

Celebrating business success with Santander

We’ve just launched a new campaign for Santander Business Banking; one that challenges all the economic doom and gloom in the media by celebrating the UK’s vibrant, entrepreneurial business community.

To make it, we travelled all over the country, speaking to Santander’s customers about their dreams for their businesses, and how Santander’s helping make them a reality.

The customers then starred in press and digital ads, and their stories were brought to life in a lovely set of online films – so other UK business people could see the difference Santander makes, and be inspired too. http://www.youtube.com/SantanderUKCB

Our Goat Ollie & Anna, our most recent Foot In The Door...

Mon, 25 Mar 2013 11:51:00 +0000

Our Goat

Ollie & Anna, our most recent Foot In The Door placement team, have left us with something special to remember them by – our first agency pet. To see the Partners Andrews Aldridge Goat, click on the link below. Many thanks guys, we promise to take great care of the newest member of the family. http://bit.ly/16ct4q1

from Instagram

Thu, 21 Mar 2013 13:08:00 +0000

WraithAnd the world stood still 72 hours 100 digital SLR...

Mon, 18 Mar 2013 10:16:54 +0000

Wraith
And the world stood still

72 hours

100 digital SLR cameras

The longest purpose built rig in Europe

2 wind machines

80 crew members

Two top secret locations

A BAFTA award winning sound director

A world class automotive film director

A couture dress

Over £250,000 worth of diamonds (with minder)

One Wraith

That’s what it took to make the world stand still.

This stunning integrated campaign celebrates the most dramatic and powerful Rolls-Royce ever produced. The car will be launched at Geneva featuring the largest timeslice sequence ever seen on a commercial project in Europe. Online the film is interactive and in effect becomes a micro site featuring film content and interviews. Follow up communications include direct mail, email and brochures.

You can see the interactive film, key features and teaser campaign for the most powerful Rolls-Royce in history at www.rolls-roycemotorcars.com

BACK TO THE FUTURE If – as the saying goes - a year is a long...

Mon, 18 Mar 2013 10:15:00 +0000

BACK TO THE FUTURE

If – as the saying goes - a year is a long time in politics, then it’s a veritable eternity in digital.

This rate of change meant that SXSW Interactive of 2013 was a very different beast to the one held 12 months earlier.

Gone were the flashing lights of the Nike Fuelband launch and the explosion of start-up So-Lo-Mo software apps that stole the show in 2012.

And in its place was a SXSW that provided a true celebration of maker culture and hardware hackers. Everywhere you looked there were start-ups mixing physical and digital in exciting new ways.

MakerBot CEO Bre Pettis set the tone in his opening keynote remarks, announcing a new 3D printing ecosystem. The MakerBot Replicators for 3D desktop printing and the Tron-like MakerBot Digitizer for 3D scanning wowed the crowd and set minds to work on what the possible implications of 3D printing could achieve.

Across the road from the Convention Centre, another revolutionary product was being launched. The Leap Motion gesture control device delivers pinpoint accurate control of what’s happening on screen, without the need to touch it. It’s basically Minority Report way ahead of the 2054 AD.

Part of what’s fueling this new breed of hardware startups is crowd-funding platforms like indiegogo.com and Kickstarter.com. During Monday’s keynote Julie Uhrman proved testament to this by unveiling Ouya, a $99 free-to-play game console built on Android on Kickstarter. Julie was initially looking for $950,000, but she managed to reach her goal within 8 hours and to date has since raised over $8,500,000. Her challenge now is to get it built and shipped in time not to disappoint her 63,000 backers.

Another area of tech being re-imagined by hardware hackers and the maker culture is the way we gather, distribute and understand News. Open source communities like Public Lab provide DIY kits that help people independently assess and share environmental data they have gathered. Other NewsBots projects, like Data Toys, offer digitally-enabled devices that allow users to explore data and systems through play.

Colleen Macklin the leader of the Data Toys project used an Orrey to describe why she thinks traditional linear News is complex and how she aims to simplify it: “Explaining the relative positions and motions of the planets and moons in the Solar System is complex, if you’re trying write it down. With an Orrey it can be explained easily. Think of Data Toys as a Orrey for the way we understand News and information.”

It’s progress of this nature that’s now most affecting how we as marketers work. The hardware revolution has gathered pace in such a way that consumers will soon have expectations way above anything they could have dreamed before, whether that’s in terms of content, price, communication or speed. SXSW was a week of clear proof that those willing to embrace this will be the ones best positioned to thrive.

Dual Dedication at Twickenham There’s just two months to go to...

Sun, 17 Mar 2013 10:45:00 +0000

Dual Dedication at Twickenham

There’s just two months to go to the biggest party in the UK rugby calendar, the Marriott London Sevens and our TV ad promoting the event went live this weekend, airing on Sky and ITV. The ad compares the dedication of an England Sevens player, Dan Norton with a fan creating his elephant fancy dress costume for the event. It is shot in a style reminiscent of 80’s sports action films, with a soundtrack to match!

http://www.youtube.com/watch?v=-XAxqGowUnY

Badged up and ready to go My mission:To explore strange new...

Fri, 08 Mar 2013 17:49:00 +0000

Badged up and ready to go

My mission:

To explore strange new worlds, to seek out new life and new civilizations, to boldly go check out what’s hot at #SXSW2013

I’ll be sharing everything I see on http://pinterest.com/andrewsaldridge/dan-sxsw2013/

I apologise now.

@dannorthover

THE YEAR AHEAD FOR DIRECT MARKETING From shopper marketing to...

Fri, 01 Mar 2013 14:55:00 +0000

THE YEAR AHEAD FOR DIRECT MARKETING

From shopper marketing to the giant mobile leap. Martin Nieri’s predictions on all we’ll be talking about in 2013. Read the full article in Campaign: //bit.ly/VMyR2a

REUNITED BY TRACKER In 2012, 95,681 cars were stolen. Of cars...

Thu, 28 Feb 2013 15:41:58 +0000

REUNITED BY TRACKER

In 2012, 95,681 cars were stolen. Of cars fitted with Tracker Stolen Vehicle Recovery units (SVRs), 95% were reunited with their owners, 86% within the first 24 hours.

Our new campaign for Tracker brings to life the true stories of people being reunited with their cars, and celebrates Tracker’s unique technology and partnership with the nation’s police that make it so brilliant.

The campaign features six full-page press executions plus a cover wrap and advertorial feature in the FT Weekend Magazine and Sunday Times Driving section. The campaign runs online through a partnership with Haymarket and Pistonheads.com.

NIGHT MEETS DAY IN OUR NEW CAMPAIGN FOR MARRIOTT There’s only...

Wed, 27 Feb 2013 17:45:00 +0000

NIGHT MEETS DAY IN OUR NEW CAMPAIGN FOR MARRIOTT

There’s only one thing a golfer loves more than a round of golf, and that’s two rounds of golf. Our new campaign promoting group stays at Marriott’s Hotel & Country Clubs showed how, you can become an overnight golf legend among your group, by playing one of their Championship courses twice in two days.

The campaign which included online, social, press, and DM, used the same distinctive visual device throughout the campaign, featuring the beautiful Marriott golf course at Dalmahoy, with a night time sky and headlines written in luminous type.

SEVENS SHAKE Last Thursday we were at Twickenham, home of...

Mon, 25 Feb 2013 12:05:00 +0000

SEVENS SHAKE

Last Thursday we were at Twickenham, home of English rugby shooting a TV advert for the Marriott London Sevens. During a break in filming, the England players and fans dressed in safari outfits overcame the February chill with an impromptu Harlem Shake. http://www.youtube.com/watch?v=fjUMgoSJ0z0

PARTNERS WIN TV BRIEF FOR MARRIOTT LONDON SEVENS We’ve been...

Fri, 15 Feb 2013 12:38:24 +0000

PARTNERS WIN TV BRIEF FOR MARRIOTT LONDON SEVENS

We’ve been tasked to create a TV ad to drive awareness of, and engagement with, the brand’s sponsorship of the Marriott London Sevens. Read the full article on Campaignlive: http://bit.ly/UmAYdE

SONGS FOR SKEW-WHIFF LOVERS It’s February 14th, so the...

Thu, 14 Feb 2013 09:49:00 +0000

SONGS FOR SKEW-WHIFF LOVERS

It’s February 14th, so the music fans here at Partners have got together to make an hour-long Skew-whiff Valentine’s Spotify playlist, especially for you. Spoiler Alert: There’s no Luther Vandross.

PARTNERS WIN NEW MOBILE PAYMENT AD CAMPAIGN The Payments...

Thu, 07 Feb 2013 10:51:00 +0000

PARTNERS WIN NEW MOBILE PAYMENT AD CAMPAIGN

The Payments Council, the body responsible for ensuring payment services work in the UK, has appointed Partners to support the spring 2014 launch of its mobile payment service.

Read the full article on CampaignLive http://bit.ly/XX3HSg

SEE AND HEAR THE NAME OF THE NEWEST ROLLS-ROYCE MOTOR CAR We...

Thu, 24 Jan 2013 15:11:00 +0000

SEE AND HEAR THE NAME OF THE NEWEST ROLLS-ROYCE MOTOR CAR

We have worked with Rolls-Royce Motor Cars to produce an innovative binaural experience which reveals the shape of their new car and the name. Visit www.rolls-roycemotorcars.com to try. Don’t forget your headphones!

OPENING OUR DOORS TO YOUNG CREATIVES We’ve just launched our...

Sun, 20 Jan 2013 11:19:00 +0000

OPENING OUR DOORS TO YOUNG CREATIVES

We’ve just launched our very own creative placement programme. Foot in the door gives young creatives the opportunity to come and work here for up to a month.

Hopefully all the fresh, creative talent out there will be as excited about this initiative as we are.
http://www.facebook.com/pages/Foot-in-the-door/138494172976178 https://twitter.com/Foot_inthe_door