Partners has worked with The John Lewis Partnership for the past four years or so. First, on its Greenbee insurance brand, and last year, taking good care of its rebrand to John Lewis Insurance.
Most recently, we created a campaign for its Specialist Home Insurance product. Each policy is tailor-made for people who have carefully spent time and money on collectibles, antiques and art for their homes or have period homes. It is, as our line says, ‘Perfectly Crafted Cover’.
We created a beautifully detailed direct mail piece, specialist press inserts and online advertising that indulged our audience’s love for craftsmanship. Whilst maintaining that all-important John Lewis brand ‘handwriting’.
