Gala

We all love a
bit of bingo.

So when Gala asked us to come up ways to get people playing that little bit more every week, we pressed the button marked ‘crazy’.

‘Gala goes Gaga’ covered every single offer in a happy dollop of fun. In-club messaging, to direct mail, press advertising and a frantic TV spot.

And, not so crazily, it worked. Visits were up on the previous year and above forecast, giving us a strong bedrock to create more good things for Gala.