So we invented The Dugout, an idea that lived in Coral Shops, through advertising and media partnerships, on the web and in social media. Whenever punters saw the logo, they got the insight, information and odds they needed to make a more informed bet on the World Cup with Coral every single day.

By the end of the tournament we had some pretty impressive numbers: 400 blog posts, 245 different ad executions, 517,000 YouTube views, 10,851 new coral.co.uk customers, 3.77 million bets placed on the World Cup and a whopping 216% online gross profit target.