Quit Kit

Smoking is one of the toughest habits to break. Yet hardened smokers want to quit using willpower alone. So more attempts fail, which costs the nation £ millions every year. Play Film

To get more people using NHS Smokefree services we decided on a radical new approach. One that went beyond advertising. We invented a new product, the Quit Kit.

It’s full of bright ideas proven to help boost quitters’ willpower and help them beat smoking for good. In essence, they’re the right tools for the job, And it was this thought that drove our direct response campaign.

Demand has been phenomenal, 480,000 Quit Kits were requested in just 12 weeks, resulting in 288,000 quit attempts. Huge steps, when combined with the successes of the previous three years, saved the NHS – and the nation – over £51million.