“Provocative is not the norm.
Provocative is not traditional.
Provocative is fresh, it’s different.
It shows familiar things in a shocking new light.
We believe in the power of provocative ideas. Do you?”—More about Partners http://bit.ly/KrnS43
Reading the papers in the morning is all the better when it has some great news to perk you up. This morning was one of those, because Metro’s Behind The Idea featured our campaign for FAB1Million and Breast Cancer Care.
For those who didn’t get a copy, our Creative Director Paul Snoxell reveals details of the impressive success of the campaign with some facts and figures:
FAB1Million was the brainchild of the well known broadcaster Chris Evans, a dedicated Thunderbirds fan, who wanted to utilise his original FAB1 number plate (yes, he owned it!) for a good cause. He formed a FAB team with Gary Barlow, Brian May, Brian Cox and Mary Berry to raise £1 Million for Breast Cancer Care and we joined them to work the Partners magic on the launch campaign.
Last Thursday the great and the good of the industry discussed the quest amongst brands, agencies and media owners to deliver the human touch.
Set in the basement of the Barbican in a near WiFi-free environment we kicked off with the obligatory stats around mobile penetration and the proliferation of tablets (75% next year for mobile and tablets from a standing start in 2010 to 50% of the UK in 2014 if you’re interested).
A series of talks from Google, Facebook etc spoke about how they’d had to reimagine their business to become mobile first whereas Amazon are a stage further in their evolution ditching mobile and tablet strategies for a shopper strategy.
This week is closing off with an exciting win. We’ve been named the CRM agency for the Royal National Lifeboat Institution. Following a contested pitch process, we’re chosen to go on a three-year mission with RNLI to dig deep into their supporter base and build long term relationships.
We’re thrilled to take on the account and will do our best to make it smooth sailing for RNLI and supporters to connect on various levels over their core values. Our challenge is to broaden the supporter base and fine tune the CRM program to attract younger supporters to RNLI - and we’re looking forward to it!
We’ve recently been working on a major campaign, one that will change the rules of the game of “switching banks” forever: The Current Account Switch Service. The beautifully crafted campaign went live today across TV, outdoor, print, radio, online and social media. The ‘Simpler World’ concept is using the behavioural traits of the featured animated characters, highlighting the key benefits of the service compared to how complicated it used to be. A feathered flying squad of birds represents the speed and efficiency of the new service and the automatic transfer of payments from a customer’s old account to their new one; a highly organised ladybird demonstrates the new opportunity to choose the switch date that suits them; and finally, the seamless transformation of the central character from caterpillar to butterfly sums up the hassle-free nature of the new Current Account Switch Service.
We’re very proud and excited to have been the creative architects of such a great service’s campaign which will make everyone’s lives easier.
For more information you can visit the ‘Simpler World’ website here.
Summer parties normally take place in July or August… Well, here at Partners we are all about provocative ideas and we had yet another one - having our summer party in September and on a boat!
Yesterday we wrapped up the British summer on a beautiful boat called the ‘Golden Sunrise’. Couldn’t be more fitting, as luck was on our side and we had amazing weather, last before autumn hits us all.
Here at Partners, we had a brilliant summer with some superb projects and new wins and this was a well deserved knees up for all of us. We boarded the boat straight after work and didn’t get off until the late hours of the night! To sum it all up, the brilliant views of the River Thames, great company, occasional work chat (and talks of world domination), and the mandatory funny dance moves were the vital ingredients of this year’s summer party Partners style.
We’re thrilled to announce that our global campaign for The Glenlivet Alpha (as seen in our last post) has just been recognised by the IAB in their latest Creative Showcase. You can read all about it below, and see it on the IAB website here.